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Jeyarajah · Candidate #2576

Assistant Sales Manager
Assistant Sales Manager · Marketing, Sales & Business Development · Chunnakam, Jaffna
school 1 CV available
✓ Approved Candidate

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01

Applicant Summary

Results-driven sales and distribution management professional with over 20 years of experience in sales leadership, territory management, distributor development, team supervision, and business growth. Has held roles including Assistant Sales Manager, Regional Sales Manager, and Area Sales Manager, with experience across sales operations, market expansion, and distributor management.
02

Professional Details

Job TitleAssistant Sales Manager
IndustryMarketing, Sales & Business Development
Education Levelschool
LocationChunnakam, Jaffna
CountrySri Lanka
03

Skills & Expertise

Sales & Distribution ManagementRegional & Zonal Sales OperationsTerritory DevelopmentDistributor & Dealer ManagementSales Team LeadershipRevenue & Target AchievementBusiness DevelopmentMarket Expansion & PenetrationCustomer Relationship ManagementKey Account ManagementSales Forecasting & PlanningPerformance Monitoring & KPI ManagementMarket & Competitor AnalysisNegotiation & Commercial SkillsDealer Network DevelopmentTeam Motivation & CoachingProblem Solving & Decision MakingCustomer RetentionStock & Distribution CoordinationCross-Functional Coordination
04

Professional Experience

Assistant Sales Manager / Regional Sales Manager (RSM) / Area Sales Manager (ASM)Managed overall sales and distribution operations across assigned territories; developed sales strategies; supervised sales teams; monitored sales performance; managed distributor relationships; identified new business opportunities.
Area Sales Officer (ASO)Supported distributors and dealers, ensured stock availability, followed up customer orders, coordinated with logistics, and monitored sales volumes and territory performance.
Area Sales Manager (ASM)Coordinated with Finance, Marketing, Logistics, and Operations; prepared sales forecasts and territory development plans; ensured compliance with sales policies and pricing structures.
Area Sales Manager (ASM)Followed up on customer orders, coordinated with logistics and distribution teams, monitored sales performance, and set sales targets for team members.
OwnerManaged day-to-day business activities independently, including sales, purchasing, customer service, and general operations.
Sales Representative / Area Sales Manager (ASM)
Distributor Sales Representative (DSR)January 2000 to June 2000.
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Education & Qualifications

Completed G.C.E Advanced Level Examination
Completed G.C.E Ordinary Level Examination
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